Visit the vault where the legendary secret formula for Coca‑Cola is secured. Regarded as the most closely guarded and best-kept secret, the secret formula for Coca‑Cola represents over 125 years of history, special moments, memories and the timeless appeal associated with Coca‑Cola. Now our guests can get closer to the famous secret formula than ever before!
Travel through the exhibit on an immersive multimedia journey toward the Chamber of the Secret Formula. Along the way, learn about the origins of the secret formula, how competitors tried to copy the success of Coca‑Cola, how the owners of Coca‑Cola kept the formula secret throughout the years and how the secrecy spawned a trove of myths and legends.
Have fun with the various interactive experiences throughout the exhibit like the Virtual Taste Maker, which invites you to create taste and flavor combinations the same way early pharmacists and inventors did.
The Bubble-izer is another interactive experience gives you a chance to become part of the secret. As you approach this interactive, you will be transformed into an effervescent bubbling form and immersed into the bubble and fizz of Coca‑Cola.
Then you can test how well you protect the secret with through an immersive full body interactive experience that leads you through three virtual environments—the Triangle Room, Secure Train Car and Bank Vault—all locations where the secret formula has been kept.
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