When you decide between a demo, free trial, or freemium business model, you need to be extremely careful.

Because what works for them won’t necessarily work for you.

In this video, I’m going to arm you with a 4-stage framework to help you make a decision between using a free trial or a freemium business model.

Here's an overview of that MOAT framework and what you'll learn:

- Market Strategy: Is your go-to-market strategy dominant, discrete, or differentiated?
- Ocean Conditions: Are you in a red or blue ocean business?
- Audience: Do you have a top-down or bottom-up marketing strategy?
- Time-to-value: How motivated and tech-savvy is your audience?

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Chapters
00:00 Freemium business model or Free Trial? Here's the framework to decide.
00:58 The MOAT Framework
02:11 Market Strategy
02:39 Dominant Growth Strategy
03:28 Differentiated Growth Strategy
04:40 Disrupted Growth Strategy
06:48 Ocean Conditions
06:56 Difference between blue and red ocean businesses
09:21 Audience
09:32 Makers
09:49 Shakers
11:37 Time-to-value
12:02 BJ Fogg Model
12:17 Four common scenarios shared by all SAAS products
14:55 Common ways to employ a hybrid strategy for you SAAS business

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