Watch this video to learn what is the meaning of value proposition, and why it is important for B2B companies. It'll explain the difference between value proposition and concepts like an elevator pitch, positioning statement, mission statement, tag line, and metaphors.
It also explains why B2B companies need to have robust value propositions at company and product/service levels and revisit them regularly.
Timestamps:
0:34 What is not a value proposition?
9:56 What is value?
12:36 What is value proposition?
13:31 Why is value proposition important?
Debout Ltd. helps b2B brands develop and roll out their value propositions. Learn more: [ Ссылка ]
Music sourced from bensound.com
