Fund managers need a distinct and reliable process to maintain their edge and keep them ahead of the index. When we sat down with Peter Rutter, Head of Global Equities at Royal London Asset Management, we asked about his strategy, which begins by sorting companies into one of five stages in a lifecycle.
He told us that: “What we're looking for in any one particular investment basically depends on where it is in the life cycle. How we analyse and value companies also varies by lifecycle”. In this short video with transcript, Peter runs through each of the five stages, using the returns on capital generated by the major tech companies to illustrate each one of these stages.
