::SUMMARY::
Amazon Buy with Prime, a new way to grow your DTC store Grow your ecommerce business by attracting and converting shoppers with Prime—offering fast, free delivery and a checkout experience shoppers know and trust.
Advantages of Using Buy with Prime
I totally understand why some companies do not want to drop a BwP button on their website. Did you lose a significant amount of revenue when you added Amazon to your omnichannel strategy? Most likely not. I cannot understate the importance of moving fast, testing and trying something out before you say no. Some reasons why I am using Buy with Prime.
-Year-to-date, average CVR for Amazon sellers is about 13.18% vs. your DTC website 1-3% CVR.
-There is about 200+ million (2021) Amazon Prime subscribers that is familiar and trust the shopping experience, Prime shopping, and free returns. If you have a small brand, great way to leverage Amazon's Prime members.
-Ease of implementation. Amazon technical implementation team was able to implement the Buy with Prime solution on my Shopify site within 30 minutes, more details below.
-Unlike FBA/FBM where you don't have access to their contact information, using Buy with Prime you get your access to your customers email address!
-Replaces your old "Buy on Amazon" button, which goes to your Amazon PDP with ads from your competitors (or maybe you don't want to if you're using the brand referral program).
Read the FULL BLOG POST about Amazon Buy with Prime here, [ Ссылка ]
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