In this insightful video, Joann Eckstut, co-author of "What Is Color? 50 Questions and Answers on the Science of Color," delves into the transitory nature of color, a fundamental aspect of color theory for graphic designers and UX enthusiasts. Joanne discusses four primary ways in which colors appear to change or shift, providing a comprehensive understanding of color theory principles that are essential for mastering visual design.
First, Joann explains how daylight's constant changes impact the colors we perceive throughout the day. Using a time-lapse of the Statue of Liberty, she illustrates how millions of changes in light influence our perception. Despite these shifts, our brains help us maintain a consistent view, such as seeing a red house as one shade of red, even though different sides are in varying light conditions. Next, Joann explores how changing a light source alters the colors we see. She details how different light sources, such as daylight, incandescent, fluorescent, and LED lights, affect the appearance of colors. For example, incandescent light enhances reds and yellows, while fluorescent lights can give objects a greenish cast. This principle is vital for both graphic and interior designers when selecting colors for various environments. The third point Joann covers is simultaneous contrast, where colors appear to change based on the surrounding colors. This phenomenon shows that color is not a fixed entity but is influenced by the larger visual field. Through examples, she demonstrates how the same color can look different when placed next to different backgrounds, highlighting the importance of context in visual design. Finally, Joann addresses metamerism, where colors that match under one light source may not match under another. She explains how materials can appear to be the same color in a showroom but look different when moved to a different lighting environment. This is crucial knowledge for designers to ensure color consistency across various settings.
By understanding these principles of color theory, graphic designers, UX designers, and anyone involved in visual design can make more informed decisions about color usage. This video is an essential tutorial for those learning UI UX design and looking to enhance their skills in visual design for beginners and professionals alike. Joann Eckstut's expertise and clear explanations make this a valuable resource for anyone wanting to learn more about UX design and the principles of color theory. Whether you are a member of the Interaction Design Foundation (IxDF) or just starting your journey in visual design, this video provides the foundational knowledge needed to navigate the complex world of color.
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