Community development online is a craft. It is many many moving parts should fold and flow together to create a structure that supports, uplifts and serves each one of its members.
Gina Bianchini, an expert on network effects, chats with Sarah Shewey, Happily CEO and Founder, about what makes a community thrive online, the changing nature of communities in the digital space and how to reframe your approach to community building for your business.
She is Chief Executive Officer and Founder of Mighty Networks, a flexible web platform and community management tool that ‘brands with purpose’ can use to embrace and nurture their community via online courses, events, memberships and subscription content all in one spot. Their mission is to guide in a new era of digital businesses that are built on the power of community.
The precursor to Mighty Networks was the 2004 pioneering social networking website, NING, which Gina is the founder of NING with Marc Andreessen. It is a platform which allows an online presence and community to be built from the ground up.
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