In this episode of Raising The Barr, we sit down with Sam Royle, the founder of SoSquared, an innovative platform that’s redefining the influencer marketing landscape. Sam shares his journey from having no social media experience to creating a data-driven platform that seamlessly connects influencers with brands.
We dive deep into the evolution of influencer marketing, exploring how community-building, AI, and analytics are revolutionizing campaign strategies. Sam offers valuable insights on selecting the right influencers, managing partnerships effectively, and the emerging trends in social commerce.
Don’t miss this in-depth discussion packed with actionable advice for brands eager to elevate their marketing game and make smarter, data-informed decisions.
00:00 Welcome to Raising the Barr
00:17 Introduction
00:50 Sam's Journey into Influencer Marketing
01:31 Building So Squared: Vision and Core Values
02:47 The Infrastructure of So Squared
04:45 Connecting Brands and Influencers
06:20 Key Factors for Successful Influencer Campaigns
08:50 Managing Influencer Relationships
15:18 Brand Safety and Influencer Conflicts
18:20 The Future of Social Commerce
24:27 SoSquared's Analytical Approach
27:08 Navigating the Influencer Marketplace
27:33 The Evolution of Content Creation
28:03 Influencer Marketing Regulations
29:00 The Power of Social Media Advertising
32:13 Measuring ROI in Influencer Marketing
34:07 The Future of Social Commerce
44:27 The Role of AI in Influencer Marketing
48:52 Staying Ahead in Influencer Marketing
49:54 Top Tips for Brands
