Welcome aboard to all passengers! The fifth edition of Amplify has arrived and we are focusing on the airline industry ✈️
Airline brands were early to adopt sonic as a means of soothing passengers for the journey ahead. For the past 80 years, they have transported travelers to new destinations daily. Building trust and catering to people is part of the core of this industry.
However, their audio efforts are anything but consistent. You may ask yourself, how does sound play a crucial role in the flying experience?
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amp is the leading provider of Sonic Branding services. Utilizing its award-winning Sonic DNA, amp creates holistic sonic identities for global brands. Leveraging sound, voice, and music, amp builds authentic connections for brands across audible touchpoints.
With a diverse portfolio of clients, including Mastercard, Mercedes-Benz, Deloitte, PepsiCo, Zurich Insurance, and Kraft Heinz, amp activates 360º sonic experiences and assets. From digital advertising to branded content and user experiences, amp delivers creative solutions with the latest developments in artificial voice and immersive audio technologies, creating valuable interactions for brands and their audiences. Bringing this data-driven, design-oriented sonic approach to the wider branding world, amp is now part of the advertising, communications, technology, and commerce holding company, WPP, and their brand and design consultancy, Landor & Fitch.
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