Customer acquisition and conversion rate are important for eCommerce success. An often overlooked tool to boost both of these is user-generated content (UGC), which merchants can encourage and utilize within the buying process.
User-generated content is a goldmine of social proof, referral networks, and interesting new use cases for your products. In this article, we’ll explore what UGC is, why it’s important, and how you can leverage (and request) this content for your business moving forward.
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