Many small business owners have felt squeezed by the challenges in the global economy since at least 2020. Retail businesses have seen increased costs, customers with decreased purchasing power, and significant inflation. How are small business owners, particularly in retail and e-commerce businesses, managing inflation and setting pricing strategies to maximize revenue, all without losing their customer base.
Meet the Experts
VIRIDIANA PONCE
Viridiana Ponce is a latina business consultant and food expert. Viridiana is dedicated to helping small businesses launch and grow. She founded VP Consulting in 2014 to support immigrants, entrepreneurs, and Spanish speakers, just like her family. Viridiana supports clients with financial projections, accessing capital, and strategic action plans. Over the past decade, Viridiana has empowered thousands of entrepreneurs through financial education, secured millions in funding, and helped launch numerous storefronts, catering companies, and food trucks. Committed to her community, her mission is to educate, enrich, and empower entrepreneurs on their business journey.
MARIANNE SENKOWSKI
Marianne Senkowski is a dedicated advocate for small and medium-sized businesses. Marianne has nearly two decades of experience at FedEx. In her current role as the Manager of Revenue Management Analysis, she specializes in crafting pricing strategies that fuel growth for both FedEx and its customers, ensuring mutually beneficial success.
