Topic - Make sure you are teaching a topic that you are truly an expert in and that will actually help your target audience.

Promotion - Once you’ve decided on doing the webinar and know the topic, you need to let people know about it. Obviously. Make sure you’re promoting the event and getting sign ups early on, don’t leave it till last minute.

Value - When it comes to the event, lead with value, educate & entertain. It’s important that you give attendees everything you can for free and provide them with as much valuable information as possible. They are trusting you with their time so make sure you actually make it worth their while.

Then an upsell

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