Ford needed to make a splash with the new Ford Escort Mark III. It needed to be advanced, FWD and high tech but not too advanced to scare off traditional British buyers. This ad reassured the buyer that it was new, but the benefits would be worth it. Very Ford, very much full of the market leader’s confidence. See 30+ classic Ford adverts from the 70s, 80s & 90s here and get £10/€11 off my book [ Ссылка ]
