In this episode we will discuss with Lavanya Aneja how she built a ₹40 crore fashion brand in just 3 years. Lavanaya is the founder of Lea which is a size inclusive fashion brand of India. Lavanya tells us about her journey of building a fashion brand, how she came up with the idea, how she raised funds, what problem they are solving and what is the future of her brand. Lavanya also talks about her Shark Tank experience. Lavanya also shares how she got to work with top influencers like Kusha Kapila and Rebel Kid and why they promoted her products for free.
We also talk about secrets of luxury fashion brands like Gucci, Prada, Balenciaga, Versace etc. Lavanya shares her favorite underrated fashion brands of India and also some brands she hates and has had a bad experience with.
TIMESTAMPS
0:00 - Introduction
2:10 - Reacting to Lavanya From South Delhi memes
8:15 - Do you feel underestimated by investors & other founders
11:40 - People underestimated me during my shark tank pitch
14:10 - What exactly does your business LEA do
17:49 - How LEA is becoming a body positive brand for all women of all shapes
19:25 - Brands charging FAT TAX for bigger sizes
22:55 - Creators & Brands make money from haters
26:00 - How you started LEA (early days of your business)
28:00 - What is a CORSET?
31:07 - How did you spend your 25 Lakhs seed funding
35:12 - Kusha Kapila promoting LEA on Instagram
38:26 - Rebel Kid promoting LEA on Instagram
39:37 - How Triangle got Kendall Jenner to promote their products on Insatgram for FREE
43:03 - How much money do you make with LEA
48:30 - 3 most underrated fashion brands in India
50:55 - How Urbanic cheated and copied Lea's designs
54:04 - How big fast fashion brands exploit their workers
55:05 - Pronunciation of super luxury brands (Chanel, Versace, Balenciaga...)
58:05 - Why luxury fashion brands sell weird & absurd products
1:00:25 - Weird clothing during fashion brands
1:02:15 - Honest opinion on Urfi Javed & her fashion
1:04:18 - Crazy fashion gimicks of luxury brands (Dubai Mall, Burberry, Fake Luxury Brands...)
1:09:04 - Body Positivity vs Normalizing Unhealthy Lifestyle
1:14:25 - Men's fashion that women find attractive
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Who Am I?
My name is Ayushman Pandita and I am a content creator, entrepreneur and social media agency owner. Talking about money and business ideas excites me a lot. Throughout my career I have worn many hats such as software engineer, product manager, content creator, businessman, freelancer etc. And across all of these experiences I have learnt so many things which I want to share with everyone through my Youtube channel. Currently I run my own social media agency Growth Rocket and I also create content on platforms such as Youtube and Instagram!
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