🌎 The content marketing news you need to lead in roughly 5 minutes, from Content Marketing Institute’s Robert Rose.
Google is finally making good on its promise to toss out third-party cookies, leaving marketers scrambling to find alternative ways to track consumer behaviors. Instead of crying over spilled milk, Robert Rose recommends building tantalizing experiences that compel your audience to willingly provide valuable insights.
📣 So what do you think? Are marketers' post-cookie fears overbaked? What content experiences are you whipping up to generate first-party data? Let us know in the comments.
👀 Related: With First-Party Data, Experience Is the Most Important Part
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