In recent years, the digital revolution has accelerated. Consumers' habits have changed, and the need for convenience, with the expectation of being able to do everything online, has increased tenfold.
Until now, the experiences that local brands and businesses offered their consumers were non-digital. From referrals to form filling and cheque writing, it’s clear that this traditional process is as inefficient for the customer, as it is for the business.
This is where companies such as Birdeye, the all-in-one platform for reputation management and customer experience, break down those customer interactions into two categories: the ones that are strictly human-to-human, like an engagement with a front desk worker or phone call, and those that are digital, like a web search or a text payment.
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