Watch Lux: 'The Soap with a Lump' our campaign conceptualized for Unilever.

To get women to change their behaviour and regularly look for irregularities, 'The Soap with a Lump' has a visible lump that reminds women to check their breasts every time they bathe, because according to research behind the campaign, 75% of Indian women shy away from self-examination.



#CreativeBravery #Lux #TheSoapWithALump

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