INEOS have poached Omar Berrada from rivals Manchester City, making him Manchester United's new CEO.

But who is he? How significant has he been in building City’s dominance? What impact can he have at Old Trafford?

Ayo Akinwolere is joined by The Athletic's football correspondent David Ornstein, reporter Adam Crafton and FC Barcelona correspondent Pol Ballus to analyse the appointment.

00:00 Intro
00:16 Omar Berrada and INEOS
06:50 Who is Omar Berrada?
12:15 Can Omar restore Manchester United?
19:00 Why did City let him go?
23:26 What do Man United want from a CEO?
32:32 Multi-club ownership
37:02 How will he make decisions?
41:06 Final comments

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