Enjoy this panel discussion, "Leveraging NBA Partnerships To Build Brand Awareness and Cultural Relevance" from Brand Innovators Sports Marketing Upfronts: Basketball Edition #BILivecast, featuring:
Matthew Coleman, Director of Media, Sponsorships and Digital Marketing, State Farm
Amanda Lamb, Global Marketing Director: Team Sports & Digital Products, Wilson Sporting Goods
Lawrence Montgomery, Executive Director - National Advertising, Kaiser Permanente
Justin Toman, Head of Sports Marketing, PepsiCo
Moderated By: Jim McCloud, Executive Vice President, National Partnerships, Audacy

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