The Punch Top Can increases airflow, reducing glug and resulting in an improved, smoother pour that highlights the great pilsner taste of Miller Lite. The second tab on the Punch Top Can can be opened with a wide array of objects such as a house key, golf tee or even a dollar bill, for those who are especially clever. Simply set the can on a solid surface, place your chosen opener against the edge of the can and use leverage to open the second tab.

The spots tout the can's benefits and inspire consumers to get creative with their own Punch Top Can opening tools. The product is also supported by print, radio, out-of-home and digital advertising, retail point-of-sale and public relations.

Creative:
William Matznick, VP Group Creative Director
Dan Tica, Senior Art Director
Miguel Barron, Senior Copywriter

Account:
Tim Reardon, VP/Group Director, Marketing
Che Lin, Associate Director, Marketing

Production:
Michael Rafayko, VP/Director, Executive Producer
Deborah Heaghy, Producer

Clients:
Ryan Reis, Senior Brand Director
Elina Vives, Brand Manager

Production Company:
Gifted Youth (a division of Funny or Die)
Director, Tim Ketchersid
Executive Producer, Dal Wolf
EP/Producer, Josh Martin

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