Author/Creator: Agenda Setting Theory was developed by communication scholars Maxwell McCombs and Donald Shaw in the 1970s. The theory explores how the media influences public opinion by shaping the issues that people think about and consider important.

Explanation: Agenda Setting Theory posits that the media doesn’t tell people what to think, but rather what to think about. By highlighting certain issues, events, or topics, the media sets the agenda and influences the public’s perception of what matters most. This process affects how people prioritize issues and form opinions, making Agenda Setting a powerful tool for shaping public discourse and influencing societal priorities.

Description: Master public opinion with Agenda Setting Theory! Developed by Maxwell McCombs and Donald Shaw, this influential theory reveals how the media shapes the public’s priorities by deciding which issues receive attention. By understanding how agenda setting works, you can better navigate the flow of information, recognize the media’s influence on your perceptions, and even leverage this knowledge to guide public discourse in your favor. Whether in politics, marketing, or advocacy, mastering Agenda Setting helps you focus attention on the issues that matter most and influence public opinion effectively.

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