Direct mail remains a workhorse for fundraising organizations, serving as a primary way that nonprofits identify, engage, and solicit donors. But direct mail only works if it’s smart and strategic—and, increasingly, integrated.
How do I know what works for my organization? How often should I be mailing and emailing? What makes a direct mail package work? How do I create a plan for direct mail?
Join Philanthropy Daily for a panel discussion on how to build a flourishing—and integrated—direct mail program with experts Austin Detwiler, Mark Diggs, and Carmen Natschke.
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