The day of AI-driven marketing has arrived and it is radically reshaping and improving marketing campaigns, customer engagement and success measurement. In this talk, we will discuss and provide examples of how AI can vastly improve incrementality measurement, drive personalized content creation at scale and help your team unleash a torrent of marketing experimentation and success.

SPEAKERS:
Leslie Leifer, Vice President, Enterprise Marketing, 1-800-FLOWERS.COM
Jaysen Gillespie, Head of Analytics and Data Science, RTB House
Host: Josh Greene, CEO, The Mather Group

EVENT: CommerceNext 2023 Ecommerce Growth Show - June 20/21, NYC

свернуть