Sony has introduced the CRE-C20, the latest addition to its line of over-the-counter (OTC) hearing aids. Building on the success of the CRE-C10, the new CRE-C20 retains the sleek, completely-in-canal (CIC) design while offering significant enhancements like a built-in rechargeable battery that delivers up to 28 hours of continuous use.
The CRE-C20 is designed for individuals with mild to moderate hearing loss who want a discreet solution. The updated Sony Hearing Control app personalizes settings for each user and offers six smart hearing profiles based on thousands of real-life audiograms. This app allows users to easily adjust sound quality and volume, ensuring the hearing aids are tailored to their specific needs. The CRE-C20 also includes Ear-to-Ear Wireless Link technology for improved noise reduction and directionality, along with an Auto Sound Analyzer that prioritizes speech clarity in noisy environments.
The CRE-C20, available from August 27th for $999.99 per pair, is positioned within the premium OTC hearing aid market. Sony offers multiple customer support options, including call, chat, text, and 1:1 appointments, available both pre- and post-purchase to assist users in managing their hearing health.
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TIMESTAMPS
00:00 Intro and background
01:48 Sony CRE-C20 OTC hearing aids
03:20 Initial setup
04:28 Assistance and resources available
07:40 Upgrades over previous CRE-C10 model
09:40 Speech in noise improvements
12:38 Self fitting process
15:12 Customization with Sony Hearing Control app
19:30 Availability and pricing
21:10 Lifetime unlimited support
22:47 Safety and candidacy
26:09 Improving awareness of hearing health
@Sony @AuraFuturity
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