Introducing “With Love, Madison,” a breathtaking new take on our buzz-worthy capital city. From the soaring open above the Capitol — a literal 284-foot view of the city — to the first-person perspective of adventure after adventure, you’ve never seen lake-city-lake life like this. Whether this brand video is introducing you for the first time or made-in-Madison memories carved their way into your soul long ago, this visual love letter from Madison, Wisconsin will have you planning a visit every time you press play.

Destination Madison’s brand video was created as a collaboration between Destination Madison and Sam Li, the Madison-based cinematographer known for his majestic, sweeping shots, energetic editing style and passion for the destination.

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