The casual dining category has been hard hit by consumers trading down to fast food or just staying at home. Denny's newly developed $2, $4, $6, $8 value menu was a key element of their 2010 marketing program. The challenge was to effectively launch this new menu in the arena of higher spending competitors.
Denny's partnership with ESPN and MLB created a multi-faceted, response-driven campaign that took $2, $4, $6, $8 beyond launch goals - reversing sales declines and driving traffic increases.

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