Burger King takes on bullying with new hidden camera ad

Burger King wants you to stand up to bullying just as you would to seeing a burger being smashed.

In a new commercial-meets-PSA that seeks to address one of the major acts of violence against young people in America today, the fast food chain mixes a promo for their Whopper Jr. with an anti-bullying campaign.

The video starts out with kids talking about how hard it is to intervene when they witness someone else getting bullied. “It’s been hard for me to stand up for other people because I feel like I’m already a target,” one explains. “It’s just easier to do nothing,” another says.

Next, you see a kid being harassed by bullies (all actors) in a Burger King restaurant. The customers are real and they look visibly concerned — but very, very few actually speak up.

“We bullied a High School Jr. and a Whopper Jr. to see which one received more complaints,” text on the video reads.

But when customers receive burgers that have been smashed by a Burger King employee, however, they walk right past the kid being harassed to complain about their squashed food.

“Did you order it bullied or unbullied?” a worker asks at the counter. “Had you seen me bullying this burger, would you have stood up and said something?” A customer responds, “Yeah.”

And that’s when we find out that 95 percent of customers in the restaurant reported the bullied burger ... but only 12 percent stood up for the high school junior being bullied.
By Julie Pennell
#burgerking#bullying#hiddencamera

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Burger King takes on bullying with new hidden camera ad
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