***Turn on subtitles to read my translation from Yiddish.***

This is an audacious advertisement touting the ultimate in Hasidic masculinity! The ad is for Boondocks Bourbon, which is produced by the Royal Wine parent company, a Hasidic-owned company. ([ Ссылка ])

This advertisement is eye-popping for how boundary-pushing it is. It depicts the "ultimate" male in a kind of light-hearted way, at once making fun of Hasidic men who act cool while also appealing to Hasidic men to be cool and drink Boondocks Bourbon.

This is the story of a newly evolving kind of Hasid: Hasidic Chill. This type of Hasid appreciates all the finer pleasures of life while retaining total affiliation with the Hasidic community. It's almost a kind of Hasidic assimilation. An oxymoron if there ever was one!

Website: [ Ссылка ]
Instagram: [ Ссылка ]
Twitter: [ Ссылка ]
Facebook: [ Ссылка ]

свернуть