MLA is exploring tools such as virtual planograms to test new meat-based concepts and “fail fast” systems to capture insights that can shape future portfolios of strategic investments for higher valued usages and occasions of red meat inclusion. This includes other trading departments beyond fresh meat in supermarkets such as snacking condolers and delicatessen hang sell. As part of the project outcomes, a video was created to showcase the environments and research to demonstrate the virtual shopping experience.

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