We learn how to calculate CAC for SaaS & B2B businesses (or any company with a sales team), discuss which expenses to include & exclude, and how CAC is different for B2B vs. B2C companies.

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In this video, we break down how to calculate customer acquisition cost (CAC) for SaaS businesses or any B2B company that has a direct sales team. We use an example startup to practice the calculation.

B2B and B2C businesses differ in their CAC calculations because the expenses that support their sales funnels are generally different, the major difference being that B2B businesses usually have a direct sales team and you include that team in your CAC.

Just as a heads up, in real life you'll hear many different names for "customer acquisition cost" with synonyms such as CAC, CPA (cost per acquisition), the marginal cost of acquisition, etc - they all mean the same thing.

Also in this video, we cover some of the common mistakes people make when calculating CAC, usually involving including expenses they should be excluding, or counting the wrong customers.

We use a step-by-step example so that you'll have a good understanding of real-life situations and be a SaaS CAC pro!

If you have questions - please leave a comment below and I'll try to help. Cheers!

#saascac #cacb2b #startups #cac

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