Are you thinking of building or scaling a consumer product company?
This week, we’re joined by John Durant, a prolific investor in the health and wellness space as he reveals the proven strategies and insider insights that will catapult your business to new heights.
Tune in to discover common pitfalls that both struggling and successful companies encounter, the critical role of assembling the right founding team, and strategies for scaling a business from a niche audience to a mass-market brand.
Whether you're just starting out or looking to scale, this episode is a must-watch.
Timestamps:
00:00 Introduction
00:50 John Durant's Journey into Venture Capital
05:32 The LMNT Story: From Idea to Market
09:55 Digital Products vs Physical Products
12:23 Understanding Product Market Fit
17:31 Scaling Beyond the Creator's Platform
20:43 Common Startup Mistakes to Avoid
23:02 Optimizing Your Sales Funnel
24:57 The Challenge of Changing a Successful Strategy
25:40 The Role of Cohort Analysis in Growth
27:03 Traffic Sources and Churn Rates
28:40 Kettle and Fire: A Case Study
30:39 Online vs. Retail Sales Strategy
35:39 Role of Subscription Models
37:20 Expanding Beyond Food and Beverage
42:33 Importance of Team and Execution
44:46 Final Thoughts
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Featured in this episode:
Primal Kitchen: [ Ссылка ]
Thrive Market: [ Ссылка ]
Element: [ Ссылка ]
Magic Spoon Cereal: [ Ссылка ]
Wild Ventures: [ Ссылка ]
Mark Sisson: [ Ссылка ]
Wellness Mama: [ Ссылка ]
Food Babe: [ Ссылка ]
Blue Apron: [ Ссылка ]
Kettle and Fire: [ Ссылка ]
Rogue Fitness: [ Ссылка ]
ConvertKit: [ Ссылка ]
SteadyMD: [ Ссылка ]
Chili Pad: [ Ссылка ]
David Perlmutter: [ Ссылка ]
Liquid IV: [ Ссылка ]
Kroger: [ Ссылка ]
