Companies struggle to maintain their position in a constantly changing business ecosystem. How is then possible to create and preserve their value? The answer for Michael G. Jacobides is not to resist change but, rather, to reshape their sector in the business ecosystem. Whether we speak of a company or an individual, the only way to cope with our complicated, dynamic and insecure world for Michael Jacobides is to focus on emerging needs, to strengthen our skills, to run quicker than competition, to look for alliances, to adapt. Survival in the business ecosystem requires becoming less replaceable and building differentiability.

Michael G. Jacobides is an academic and strategy consultant, who helps firms reshape their strategies and write new "playscripts". Michael teaches fellows at the World Economic Forum, works with the UK Parliament on the future of Financial Services and with the European Council on a task-force advising Van Rompuy on Innovation & Entrepreneurship. Moreover, he has spearheaded the Redesign Greece initiative, aiming to inform the debate on restructuring the Greek public administration. He holds the Sir Donald Gordon Chair of Entrepreneurship & Innovation at London Business School. Currently, he is a Visiting Research Professor at NYU -- Stern, while in the past he studied in Athens, Cambridge, Stanford and Wharton. A Vice President of the European Academy of Management, Michael has published in top worldwide academic journals and is a contributor in various prestigious newspapers and magazines.

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