Is there a buy button in the brain? Neuromarketing, the science of human persuasion reveals it!

Following up on the discovery by Daniel Kahneman (2002 Nobel recipient) of a dual system in the brain, the rational and the primal brain --famously named by Kahneman system 1 and system 2--, Patrick's presentation mesmerizes the audience with a new, unique and valuable step by step process of persuasion. Such process is highly relevant to all business executives such as CEO, CMO, CSO, all sales and marketing employees and more generally to all people seeking to become more persuasive.

Patrick's keynotes and workshops always receive the highest ratings. His content and delivery received multiple awards including the coveted American Marketing Association awards in 2009: the same award received by Youtube in 2007.

Patrick's model -- NeuroMap(R) has been published by Wiley in the book "The Persuasion Code" and translated into over 15 languages. It is also available for free on Linkedin Education under the series: "The Persuasion Code part 1 to 3".

A brief description of NeuroMap(R)-- can be viewed in his TEDx talk at:
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A more detailled presentation of NeuroMap can be seen on LinkedIn education at:
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Patrick is also the Co-Founder of SalesBrain, the first neuromarketing agency using a model of persuasion 100% based on brain science. www.salesbrain.com

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