In this talk the concept of growth is defined in a way that it hasn’t been defined before. The talk focuses on the value of horizontal growth and expanding widely, rather than verticals growth. The talk is inspired by the growth strategy of Lillian's firm, SPARK Publicity.
Lillian Kithia is SPARK Publicity's founder, a company of PR and media relations. Lillian helps companies discover their own story and tell it to the press in a manner that stimulates interest in media coverage. She addresses the significance of focusing on the value of horizontal growth and growing large, rather than vertical growth in her TEDx talk - 'Divide in order to conquer.' This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at [ Ссылка ]
