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Why do some ads crush it while others flop? In this video, I reveal the 16 human desires that drive purchasing behavior and show you how to use them to create ads that convert on platforms like Meta Ads (Facebook and Instagram). Whether you’re a media buyer, creative strategist, or brand owner, you’ll learn how to tap into buyer psychology to craft ad creatives that actually make you money.

We’ll break down each of the 16 desires—like acceptance, curiosity, family, and power—along with real-world examples of how top brands use them in their advertising. Plus, I’ll answer the #1 question advertisers ask: 'Which desire works best for my product?'

📖 Learn about the 16 Human Desires from Dr. Steven Reiss in his book, Who Am I?
🔗 Try ChatGPT to brainstorm ad ideas based on these desires.

Chapters:
00:00 Introduction
00:28 Origin of 16 Human Desires
01:07 My favorite new tool: Particl
02:32 1st Desire: Acceptance
03:31 2nd Desire: Curiosity
04:04 3rd Desire: Eating
04:40 4th Desire: Family
05:15 5th Desire: Honor
06:14 6th Desire: Idealism
06:35 7th Desire: Independence
07:17 8th Desire: Order
07:49 9th Desire: Physical Activity
08:15 10th Desire: Power
08:54 11th Desire: Romance
09:17 12th Desire: Saving
09:59 13th Desire: Social Contact
10:29 14th Desire: Social Status
10:57 15th Desire: Tranquility
11:28 16th Desire: Vengeance
12:29 The Five Most Common Desires
13:00 Which Desire Is Right For My Brand?
14:48 Conclusion

Tags:
Meta Ads, Facebook Ads, Human Psychology in Advertising, Ads That Convert, 16 Human Desires, Advertising Tips, How to Make Ads Sell, Buyer Behavior, Ad Creative Strategies, Meta Advertising 2025

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