Full title: Re-thinking destination marketing: Unlocking the 3 little “B’s” for big destination change | Co-presentation: Dr. Annette Rummel, Chief Executive Officer | Great Lakes Bay Regional Convention & Visitors Bureau & Blair Cook | Founder & Creative Director | Brandscape

The Social Media Tourism Symposium, known as SoMeT, is the only conference of its kind that provides an opportunity for destinations and tourism businesses to share ideas and learn how to leverage social media within the tourism industry.

SoMeT attracts leaders in destination marketing from around the world. SoMeT conferences take place three times a year in Australia, Europe and North America. The event features the best presenters, case studies and campaigns to create world-class programs. Our attendees form a year-round, passionate community whose members continue to share ideas and insight long after a conference ends.

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