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sources:
Power Dressing: Charting the Influence of Politics on Fashion - [ Ссылка ]
DRIVEN TO SHOP: THE PSYCHOLOGY OF FAST FASHION - [ Ссылка ]
The Fast Fashion Psychology That Makes You Spend More - [ Ссылка ]
The Psychology of Fast Fashion: Why Conversation About Fast Fashion Evokes Such Strong Emotions In Us - [ Ссылка ]
The Neurological Pleasures of Fast Fashion - [ Ссылка ]
How Africa Is Becoming Fast Fashion’s Dumping Ground - [ Ссылка ]
tiktok is kind of bad for fashion - Mina Le - [ Ссылка ]

time stamps:
00:00 - intro
07:08 - explaining lockdown fashion trends
12:04 - the shein effect
22:40 - why these trends fell off so quickly - microtrends

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