I often see nonprofit executives write off low-dollar fundraising strategies as expensive and not scalable. This simply isn’t true.
This reasoning exists usually because the organization doesn’t have the right technology and process to identify major donor prospects that come in from various online fundraising campaigns.
Think about it...
Low-dollar fundraising casts a wide net, removing friction and potential excuses that would otherwise stall a major donor from giving.
If you have a process to identify key metrics, like a donor’s capacity to give, I promise you’ll scale up your major donor program MUCH faster.
Don’t neglect low-dollar fundraising.
Instead, use it as a way to generate a very large and warm pipeline for your Major Gifts team.
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