Think about Ukrainian performers at the biggest music showcases, Ukrainian film producers and films at the world’s top film festivals, promotion of Ukrainian theatre and literature, celebrating the centennial of the American premiere of ‘Carol of the Bells’ in New York, cooperation with major museums, telling the world the truth about the Russia-Ukraine war – what’s the connection?

The answer is the Ukrainian Institute. For 5 years, it has been working on Ukraine’s cultural positioning in the world and shaping the country’s positive international image through cultural diplomacy.

In 5 years, the Ukrainian Institute has held 430 cultural events and projects in 87 countries. These include numerous exhibitions, film screenings, concerts, theatre performances, conferences, public discussions, and communication campaigns, as well as the UK/Ukraine Season of Culture and the Bilateral Year of Culture Ukraine-Austria 2019. Overall, almost 2 million people attended the events of the Ukrainian Institute, and the audience reached over 752 million.

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