During the “Dell Bets Big on AI PCs at CES 2025” event, Savannah Peterson of theCUBE Research speaks with Sam Burd, president of Dell Technologies’ Client Solutions Group, about the company’s ambitious vision for the AI-driven PC era. Burd unveils Dell's simplified branding strategy, highlighting three new product categories—crossover devices for work and play, professional-grade Dell Pro and high-performance Dell Pro Max systems. He also introduces updates to the Alienware line, emphasizing cutting-edge cooling technologies.
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Burd shares insights on integrating AI accelerators alongside CPUs, enabling smarter workflows for consumers and businesses alike. He further discusses the Dell AI Studio, a platform designed to empower developers with tools to harness the power of AI on edge devices. Looking to the future, Burd emphasizes Dell’s commitment to creating PCs that serve as personal productivity companions, seamlessly integrating AI into everyday life to enhance efficiency and creativity.
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