User activation is the most elusive but important metric when it comes to impact on SaaS business MRR.

Emilia discusses in this video:

1. What is user activation?
2. Why is activation important in SaaS
3. The impact of activation on revenue
4. What is the user activation rate and how to calculate it
5. Challenges
6. Benchmarks
7. How to improve your user activation rate
8. And some final thoughts!

For more information and resources around User Activation, be sure to check out the Userpilot blog!

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