Watch Creative Power: Driving Growth in a Complex Media Landscape panel discussion at APS SF 2024.

This session outlines how to create more effective ad campaigns by optimizing your timelines, assets, and testing strategies. Discover the power of micro variations, the role of AI in creative development, and the latest trends shaping the industry in 2025.

It also explores strategies to reduce ad fatigue, leverage user-generated content (UGC), navigate privacy concerns, and optimize your channel mix for the upcoming holiday season.

full video - [ Ссылка ]

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