In this video, Clarissa Johnston, the Chief of Staff to the CEO of Peach Payments, will detail the main barriers and challenges to market expansion in Africa. 🚀

Consumers in Africa ask companies some critical questions when shopping online: "Can I trust you?" "Can I pay without a card?" and "If I have any problem, will you answer my call?" Global companies processing in Africa should consider all three questions when expanding into the region.

To answer those questions, Clarissa will provide key strategies and local payment solutions for gaining the trust of local consumers in Africa. Global organizations must consider the region's infrastructure and payment specifications to gain a successful market expansion strategy in Africa.

Clarissa will also present some local alternatives that African consumers use to pay online and shop seamlessly, especially in South Africa. Global merchants can use these local alternatives to boost their region’s revenue.

Currently, EBANX covers 11 markets across Africa.
Check the full list here: [ Ссылка ]

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