Welcome to Episode 28 of OFFBounds! Join Paula Macaggi as she sits down with Nicole Sheffield, Managing Director of Wesfarmers OneDigital and President of the Australian Retailers Association in Singapore while we were visiting the NRF APAC event last month.
In this insightful episode, we delve into Australia's retail landscape, Wesfarmers' diverse operations, including OneDigital which was founded in 2022 and brings together the Group's digital ventures like the OnePass membership program, the Catch marketplace, and the Group's data assets.
OneDigital fuels the Group's digital and data-driven growth, aiming to make shopping across the Group's retail businesses smoother, more rewarding, and valuable for customers. The team is about 600 strong, all working to enhance your shopping experience.
Interesting facts:
🥇 OnePass is their subscription-based program full of value added to the customers
🛍️ OnePass members shop 2,7x more often than non-members
📈 OnePass delivers a sales uplift of ~25% for members after they join
💰Members Annual Spend is 3x higher than non-members at Catch Marketplace
More about the guest:
Nicole Sheffield is a prominent figure in business and media, advocating for women's issues and driving digital innovation in retail. As the Managing Director of Wesfarmers OneDigital, she oversees the integration of digital businesses, loyalty programs, and data management. Nicole also serves as the President of the Australian Retailers Association, championing the interests of retailers nationwide.
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#RetailInnovation #DigitalTransformation #Wesfarmers #OneDigital #AustralianRetailersAssociation #CustomerExperience #DataAnalytics #LoyaltyPrograms #NicoleSheffield #PaulaMacaggi #OFFBounds
Timestamps:
00:00 - Introduction
01:12 - Welcoming Nicole Sheffield
02:30 - Overview of Wesfarmers and OneDigital
03:26 - Digital Transformation and COVID-19 Impact
05:43 - Loyalty Programs: Flybuys and OnePass
08:00 - Data-Driven Customer Insights
10:17 - OneData and Retail Media
12:24 - Nicole's Career Journey and Leadership
14:37 - AI and Technological Innovations
16:26 - Australian Retail Industry Insights
18:39 - Future Opportunities in Retail
Tune in now and get inspired by Nicole Sheffield's vision for the future of retail in Australia and beyond!
