As part of an extensive marketing campaign, Hero Film filmed and produced a series of 5 videos featuring Old Mutual Investment Group fund managers talking about investing their own money into the funds that they manage. These videos proved to be a cornerstone of the campaign as they were the proof of the campaign positioning and strategy – that Old Mutual fund managers are real people (like you and I) who are so confident of their product that they invest almost all their personal investment money into their investment fund.

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