A film by Natalia Almada / An Icarus Films Release
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Users begins with a mother’s question–will my children love the perfect machines more than they love me, their imperfect mother? She pushes the button and a smart crib lulls her crying baby to sleep, flawlessly every time. This question guides her inquiry into the intimate relationship we have with technology that is increasingly driving all aspects of our society. We explore the unintended and often dehumanizing consequences of our society's embedded belief that technological progress will lead to the betterment of humanity. Is technological progress inevitable? Are we all increasingly isolated? Do we really have agency to direct its course? Is technology an expression of our humanity or is technology destroying our humanity? The film will be a critical and intimate meditation on these questions.

Users traverses places ranging from the largest indoor vertical farm in the world to the perfect artificial wave, from an IVF embryo lab to a fiber optic cable landing. Invisible infrastructure that we all rely on is made visible. Our reliance on machines and our alienation from each other is palatable. Urgent global issues like climate change and privacy are explored from the intimate perspective of a mother thinking, worrying and loving her children.

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