“The world gives you value back when you provide value first,” is a quote from Ross Simmonds in our conversation on industrial product marketing and content marketing strategy for boring industries.
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Dive into this episode to explore the art of content marketing for industrial products. Learn how to create, distribute, and elevate your content to reach your audience effectively.
Discover the strategies that industry experts use to forge lasting connections and boost ROI.
CORE INSIGHTS FROM INTERVIEW
00:00 - Introduction
Introducing the importance of distribution in industrial product marketing and other “boring industries” that are often B2B.
01:30 - Content Lifecycle and Distribution
Content should be repurposed and distributed extensively to maximize its value over time.
04:49 - Collaboration with Niche Influencers
Collaborating with niche influencers, regardless of their follower count, can be highly beneficial.
07:30 - Influencer Marketing Strategies
Building relationships with influencers can lead to unbiased reviews and sponsored content.
10:45 - Balancing Personality and Authenticity
Brands in industrial marketing should consider their corporate culture and goals when showing personality.
12:26 - Differentiating as an Up-and-Coming Brand
New brands should strive to be innovative, authentic, and personality-driven to stand out.
15:43 - Strategic Content Distribution
A well-planned distribution strategy is crucial for content marketing success.
18:52 - Leveraging Industry-Specific Newsletters
Collaborate with industry-specific newsletters to share valuable content.
21:23 - Building Connections Over Constant Closing
Focus on nurturing relationships and providing value rather than pushing for immediate conversions.
23:48 - Recommended Tools - Canva
Canva is an efficient tool for creating visual content, especially for non-designers.
26:27 - Recommended Tools - Jasper
Jasper, an AI tool, augments content creation using copywriting frameworks.
29:01 - Embracing Content Distribution
Embrace content distribution strategies, as content remains valuable long after publication.
30:45 - Distribution Ideas Spreadsheet
Access a distribution ideas spreadsheet on Ross Simmonds' website.
32:10 - Building Authentic Connections
Connect authentically with your audience and prioritize relationships.
34:25 - Differentiation in Industrial Marketing
Differentiate your brand by being innovative, authentic, and personality-driven.
36:00 - Closing Remarks
Recap of key insights and the importance of content distribution in industrial product marketing.
NOTE:
This is part 2 in a multi-part series focusing on Industrial Product Marketing! Check out the full playlist with all the Industrial Marketing niche content: [ Ссылка ]
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FULL EPISODE SHOWNOTES:
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EXPERT RESOURCE GUIDE:
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GET INDUSTRIAL MARKETING HELP:
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#IndustrialMarketing
#B2BMarketing
#ManufacturingMarketing
#IndustrialBranding
#MarketingStrategy
#ProductMarketing
#IndustrialSales
#IndustrialProducts
#B2BBranding
#industrialbusiness
#contentmarketing
#repurposecontent
