Spending just 10 minutes prepping your booth staff before the show can dramatically increase the number of leads you get.
The Center for Exhibition Industry Research reports that 80% of attendees remember exhibiting companies based on their interaction with the booth staff. Moreover, only 56% of companies prepare their staff for the show.
The Trade Group offers booth staff training services to help your team walk away with quality leads. Contact us below for more info!
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Chapters:
0:00 Introduction
0:16 Importance of Booth Staff Training
0:42 Setting Goals for Trade Shows
1:07 Challenges of Booth Staffing
1:31 Do's & Don'ts for Booth Staff
2:19 Additional Booth Training Services
2:34 Closing
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