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Exceptional customer experience can set an organization apart—it can increase brand loyalty and drive long-term success.

By learning how customers think and behave, you can ensure that your customer interactions are meaningful and productive.

So, how do organizations make sense of the forces that drive the customer decision journey—and leverage them to create value?

The Leading With Behavioral Science: Creating Breakthrough Customer Experiences program from Kellogg Executive Education guides you through a unique curriculum that prepares you to apply customer science insights together with traditional marketing strategies to maximize customer value at every stage of the customer decision journey.

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