Do you want to learn the differences between Inbound Marketing and Content Marketing? In this video we'll explain each kind of marketing strategy and how they can be useful for your business, as well as what is Content Marketing and examples of its benefits. More Inbound videos 👉[ Ссылка ]
00:00 - Introduction
00:34 - Differences between Content Marketing and Inbound Marketing
00:55 - Inbound Marketing vs Outbound Marketing
01:26 - Process of Inbound Marketing vs Process of Content Marketing
02:05 - Profiles of Inbound and Content Marketing
02:30 - Type of content you can create and benefits
02:45 - Formats of content
02:50 - Blogs
03:05 - Ebooks
03:25 - Infographics
03:35 - Videos
04:00 - Objectives that Content Marketing accomplishes
04:15 - Content marketing complements SEO perfectly
04:30 - Content can help improve branding and brand reputation
04:50 - Content marketing can support loyalty
05:05 - Content marketing can help improve customer service
05:33 - Content marketing strengthens public relations
05:45 - Farewell
What is Inbound Marketing? 🤔 Inbound marketing is a methodology based on attracting your target audience by accompanying them through their journey towards a purchasing decision. Inbound marketing strategies take their audience by the hand from brand discovery to brand loyalty.
And then, what is Content Marketing? ➡ Content Marketing strategies are based on offering the client valuable content that may be of interest to them and often serves as the "bait" that serves to attract users to the brand. It can even play a certain role in loyalty, but ultimately it is an aid to the process and not a methodology in itself.
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Inbound Explained by Cyberclick is a YouTube series dedicated to all things Inbound Marketing. From tutorials to quick tips and tricks, if it’s about Inbound, we’re explaining it. We’ll help you become an Inbound Marketing expert.
Cyberclick is a digital marketing and advertising agency specialised in online campaigns. We use results-oriented strategies to develop successful Inbound Marketing, Email Marketing, Social Ads, Native Advertising and Performance Marketing campaigns.
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